Speak like Optimus Prime!

I was at the Outpost and the new Transformers Toys caught my eye. These are the toys leading to the Tranformers Movie due out soon. One toy which in particular stood out was the Optimus Prime Voice Changer mask. I think its about 12" tall. It looked nice but since I did not have the cash to buy it, I would just have to content with holding it while its still in its packaging.

Here is the mask

At its right side, there are three buttons which you can
press to hear his pre-recorded voice

Compared to my Sony Ericsson T630, he's big